In today’s digital age, where the battleground for visibility is largely online, businesses are increasingly turning to Search Engine Optimization (SEO) companies to elevate their online presence. A central aspect of this strategy hinges on keywords – those crucial terms and phrases that act as the bridge connecting your content with your audience. But how many keywords should you expect when you hire an SEO company? The answer is more nuanced than a simple number.

Quality Over Quantity: The New Keyword Paradigm

Gone are the days when stuffing a website with an exhaustive list of keywords guaranteed a top spot in search engine rankings. Modern search algorithms, led by giants like Google, have evolved. They now prioritize the relevance and quality of content over sheer keyword volume. Therefore, SEO experts have shifted their focus. Instead of offering an overwhelming number of keywords, they aim to identify a more targeted, strategic selection. This approach ensures that the keywords are not only relevant to your business but also have a realistic chance of improving your search engine rankings.

The Tailored Keyword Approach

The number of keywords you can expect varies significantly depending on several factors: your business size, industry, target audience, and specific goals. A small local business might see success with a handful of carefully selected local and niche-specific keywords. In contrast, a larger enterprise or an e-commerce platform might require a broader, more diverse set of keywords to cover various products and services effectively.

SEO companies typically start with a comprehensive analysis of your business and market. This research helps in identifying a core set of primary keywords, supplemented by a range of secondary keywords. This combination aims to cover both high-competition, high-volume keywords and more specific, long-tail keywords that target particular aspects of your business or audience.

The Fluid Nature of Keyword Optimization

It’s essential to understand that SEO is not a set-it-and-forget-it endeavor. The digital landscape is perpetually changing, with search trends and algorithms evolving constantly. Consequently, the keyword strategy that works today might need tweaking tomorrow. SEO companies often provide ongoing keyword analysis and adjustment services, ensuring that your content remains relevant and competitive.

FAQ Section

Is there a standard number of keywords provided by SEO companies?

No, there is no standard number. It varies based on individual business needs, goals, and market competition.

How important are keywords in modern SEO strategies?

Keywords remain vital, but the focus has shifted to quality and relevance over quantity.

Can I choose my own keywords for the SEO company to use?

Yes, you can suggest keywords, but it’s advisable to rely on the expertise of SEO professionals for the final selection, as they have tools and knowledge to identify the most effective keywords.

How often do SEO companies update keyword strategies?

This can vary, but regular updates are crucial due to the ever-changing nature of search engine algorithms and market trends.

Steve

The author of our and not only our blog about SEO